Dear Members and friends,
Having founded THE ISRAELI CHAMBER OF COMMERCE IN SHANGHAI a little over two years ago, I think I am expected in this message, which I have been asked to write for our new website, to talk about the difficulties facing us in those days, and how tough it was. But I have never been much good at doing the expected. And though it was not very easy at the time, the difficulties were not anywhere near the order of drying up swamps and conquering Malaria. Thus I'd rather talk a little about the future challenges facing us instead.
A deepening recession need not be all doom and gloom. Studies of previous recessions have shown that there will be winners as well as losers. Companies that effectively manage the downturn have a higher likelihood to emerge more quickly and successfully post recession.